Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework, introduced last year by Professor Jenni Romaniuk of the...
Want to engage with fellow CAIPs on today’s key industry topics? At the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the...
To assist you and your team’s efforts to mitigate fraud and improve data quality, leaders from the GDQ will provide important updates on recently released tools and standards. You’ll also get up to speed on the progress of several ongoing initiatives. Join us to...
Delve into A&W’s successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her...
Whether you’ve been downsized, laid off, or simply can’t find the right fit, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern, to the...
