CAIP Canada Ethics Overview Full Course Quiz (24 questions)

Question 1.

Which of the following best reflects CAIP’s definition of ethics?

A detailed rule book that tells you what to do in specific situations
A process of reflection that helps us discover and live by our values and principles
Regulations set out by the federal government as part of federal privacy laws
Clearly understood societal norms that everyone agrees defines what is good versus what is bad

Question 2.

How does CAIP define standards?

A fixed set of behavioural rules created when the profession first appeared in the mid-20th century
Rules and regulations set out by federal regulatory bodies
Codified behavior that we agree as a professional group to live by
ISO standards created by an international body to govern the Insights and Analytics profession

Question 3.

Which of the following is NOT something that might lead us to update our standards?

Recent developments in artificial intelligence
Changing views of the need to protect vulnerable populations
Falling profits leading to mergers and acquisitions in the industry
Pressure from the public to regulate unsolicited contacts
Combining data bases to create ‘big data’ analysis platforms
None of the above

Question 4.

Which of the following is NOT a reason why ethics are particularly important for the analytics and insights industry?

Clients trust research providers with sensitive business strategy information and need to feel it won’t be disclosed to competitors
Providers share their intellectual property with clients and trust them not to give it to competitors
If we cannot get our respondents to trust us with their personal information, then we would not be able to operate as an profession
Ethics direct us to avoid providing our own personal interpretation and viewpoints when analyzing data we receive from respondents
Within an organization we trust each other to work in the interests of our organization and our stakeholders

Question 5.

What 3 key values is our profession built upon?

Honesty, reliability and trustworthiness
Do no harm, act professionally, and be honest
Trustworthiness, truthfulness, and avoiding harm
Accuracy, honesty and reliability
Honesty, objectivity and avoiding harm

Question 6.

How is harm defined in the CRIC code?

Tangible and material harm like physical injury or financial loss
Intangible or moral harm, such as damage to a reputation or goodwill
Unsolicited personal targeted marketing messages
Excessive intrusion into ones private life
All of the above

Question 7.

As a profession who must we avoid harming?

The public, contributors, colleagues and the industry
Our employees/employer, our clients and the government
The media, government and public institutions
Harm to oneself and others
Our respondents and participants, our clients and suppliers, our own and our industry's reputation

Question 8.

A large amount of data is now being collected from consumers and citizens on a daily basis. This data can be interconnected to provide deeper insights. Why might this be concerning?

We will soon be overwhelmed by data that we can’t begin to analyze
Interconnected data bases may potentially threaten privacy
Consumers will disconnect and stop providing data
The more connections there are between data bases, the greater the risk of error

Question 9.

Why is it important that we are not only compliant but vocal about our ethics?

Sharing information requires a greater degree of trust than ever before; we need the public to know we are trustworthy
Social media has created an environment that divides us into increasingly polarized groups that only believe our own truths; we need to be seen to rise above these conflicts
Public trust creates pressure for restrictive legislation and regulations; we need to be seen to be self-regulating
Questionable practices by people posing as market researchers, such as sugging, frugging and push polling threaten the industry as a whole
All of the above

Question 10.

CAIP and the Canadian Research Insights Council have adopted the standards of:

The Council of American Survey Research Organizations (CASRO) and Marketing Research Association (MRA), now collectively the Insights Association (IA)
ESOMAR and the International Chamber of Commerce (ICC)
The Marketing Research and Insights Association (MRIA)
The Professional Marketing Research Society (PMRS)

Question 11.

Beyond the CRIC standards, all CRIC Accredited and Associate Agency members must comply with the relevant quality standards certification. What is the certification for marketing, opinion and social research?

ISO 20252:2019
ACLS certification
APMG International 20252
Lean Six Sigma
International Certification Council (LCC) NHTSA

Question 12.

The CRIC code is built on what three fundamental Principles?

Transparency, Consent, and to Do No Harm
Confidentiality, Transparency and Reliability
Creating transparency, Reducing Harm and Utilizing data in the most ethical manner
Do no harm, Ethical data usage, and Respecting Others
Ethical practices, Transparency and Confidentiality

Question 13.

The CRIC Canadian Code has 12 articles organized:

By importance
Alphabetically
By process
By relationship
None of the above

Question 14.

Which of the following is NOT written into the CRIC Code section covering client/provider relations :

Design the research to the specifications and quality agreed with the client
Provide sufficient technical information to assess validity
Allow the client to arrange for independent checks on the quality of data collection
Making it right when something goes wrong
Make a clear distinction between the findings, the researchers’ interpretations and any conclusions drawn or recommendations made

Question 15.

Which of the following should a client-side insights and analytics professional strive for?

a) Avoid direct contact with suppliers’ sub-contractors
b) Avoid asking for unnecessary proposals
c) Ensure exclusivity from your suppliers
d) Build contingencies into your project budgets, just in case
e) Challenge easy answers
f) All of the above
g) a, b, d and e
h) b, c and d

Question 16.

The CRIC code provides direction on our relationships with other insights and analytics professionals. Researchers must NOT do which of the following?

Use proprietary research methods that are not easily explained or understood by other professionals
Do anything to damage the reputation of the research profession or lead to a loss of public confidence
Use research methods that have not been scientifically proven by the governing board
Use data from any previous study without the explicit consent of the researcher who conducted the original study

Question 17.

A responsible, client-side insights and analytics professional should be expected to…

a) Question the need for research
b) Get competitive bids
c) Scope the Request for Proposals carefully
d) Avoid Scope Creep
e) All of the above
f) b, c and d

Question 18.

A responsible, provider-side insights and analytics professional should be expected to?

a) Build in contingencies when bidding on a project
b) Raise a flag when expenses start to surpass what was expected
c) Ensure time is tracked accurately and built into project costing
d) Push back on scope creep
e) Invoice clients on time
f) All of the above
g) b, c, d and e

Question 19.

When we talk about getting a respondent’s consent, do we mean?

Explicit consent
Implicit consent
Both

Question 20.

Our Code is very clear about how we treat our data subjects. As researchers we must be careful to do which of the following?

To engage with minors or vulnerable people only if implied consent was inferred
To only ask personal questions when researching sensitive topics
To collect only that information that we require to do our analysis
To maintain confidentiality by limiting subjects’ access to their personal data in the future

Question 21.

Which of the following does the CRIC Code require when dealing with data subjects?

Hide the purpose of the research to minimize bias
Make every effort to ensure respondents complete a survey
Use passive data collection as a means to circumvent the need for consent
Store data in way that ensures easy access
Collect only data relevant to the research objectives
Assist clients who want to use research methodologies for fund-raising and lead generation

Question 22.

Which of the following is part of our responsibility to the general public, as outlined by the CRIC Code?

Remove any technical information that might confuse the general population from information that is made public
Recognize that the accuracy of any research findings released by a client is entirely their responsibility
Give the public access to information that will allow them to assess the quality of the data used and the validity of the conclusions
Take every opportunity to put your organization’s name in the public eye by ensuring it is attached to research findings, regardless of how it is released

Question 23.

Which of the following is NOT one of the 10 Core Principles of PIPEDA, the federal privacy legislation?

1. Accountability
2. Identifying purpose
3. Consent
4. Exhaustive collection
5. Limiting use, disclosure and retention
6. Accuracy
7. Safeguards
8. Openness
9. Individual access
10. Challenging compliance

Question 24. Final Question:

The Québec Government recently introduced the Act respecting the Protection of Personal Information in the Private Sector (PPIS). The second wave of the act included which of the following policies and updated rules?

a.) Establish clear and simple information policies
b.) Conduct privacy impact analyses
c.) New consent rules
d.) New rules for dealing with minors
e.) New rights that allow individuals to withdraw consent or be deindexed
f.) New financial penalties
All of the above
c, d, e and f
a, b, d and f

CAIP Canada Ethics Overview Full Course Quiz (24 questions)

Quiz Summary

Information

Results

Results

Categories

1. Question

2. Question

3. Question

4. Question

Hint

5. Question

Hint

6. Question

Hint

7. Question

8. Question

9. Question

Hint

10. Question

Hint

11. Question

12. Question

Hint

13. Question

14. Question

15. Question

16. Question

Hint

17. Question

18. Question

19. Question

20. Question

Hint

21. Question

22. Question

23. Question

Hint

24. Question

Hint