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CAIP Canada Ethics Overview Full Course Quiz (12 questions)

CAIP Canada Ethics Overview Test your knowledge by taking the full CAIP Canada Ethics Quiz in random order Video Lesson: CAIP Canada Ethics Overview Full Course Video CAIP Canada Ethics Overview Full Course Quiz (12 questions)

*Remember, although one or more answers may appear to be correct, you must select the most correct answer as described in the video lesson.

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Question 1 of 12

1. Question
What 3 key values is our profession built upon?
- Honesty, reliability and trustworthiness
- Do no harm, act professionally, and be honest
- Trustworthiness, truthfulness, and avoiding harm
- Accuracy, honesty and reliability
- Honesty, objectivity and avoiding harm
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Why Ethics Video Lesson
Question 2 of 12

2. Question
The CRIC code provides direction to relationships with our colleagues. Researchers must always behave ethically and must not do what?
- must not do anything that might unjustifiably damage the reputation of research or lead to a loss of public confidence
- must not use proprietary research methods that are not easily explained or understood
- must not use research methods that have not been scientifically proven by the governing board
- must not use data from any previous study that gave explicit consent for the purposes of using the data at a later date for the same intentions
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Ethics and Standards in Organizations Video Lesson
Question 3 of 12

3. Question
Why must we be compliant and vocal about our ethics?
- We need to individuals, groups and organizations to trust us
- We need our colleagues, clients, employees and employers to trust us
- We need to appear to others as an ethical entity as an industry
- All of the above
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Today’s Trends and Challenges Video Lesson
Question 4 of 12

4. Question
The CRIC code is built on what 3 fundamental Principles?
- Transparency, Consent, and to Do No Harm
- Confidentiality, Transparency and Reliability
- Creating transparency, Reducing Harm and Utilizing data in the most ethical manner
- Do no harm, Ethical data usage, and Respecting Others
- Ethical practices, Transparency and Confidentiality
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The Canadian Code Video Lesson
Question 5 of 12

5. Question
Why are ethics so important to the analytics and insights industry?
- It is inherently necessary to build trust among team members for an ethically sound industry
- Ethics are so important because we must build trust when guiding clients, campaigns and decision making
- Ethics will guide the value of the research and are necessary to convey the findings appropriately
- Our success as an industry is built on trust. If we cannot get our respondents to trust us, then we would not be able to operate
- It is important that we are interpreting data in an ethical manner since it is subjective to ones own viewpoint and personal integrity
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Why Ethics Video Lesson
Question 6 of 12

6. Question
CRIC adopted our current standards from the International Chamber of Commerce ESOMAR code and is defined as the CRIC:
- Professional Marketing Research Society Code of Honour for Ethical Practice in Analytics
- Canadian Code of Market Opinion and Social Research and Data Analytics
- Code of Ethics in the Data Analytics and Social Research Marketing
- Canadian Code of Ethics in Market Research and Data Analytics
- Code of Standards for the Ethical Practice in Market Research and Analytics Insights
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The Canadian Code Video Lesson
Question 7 of 12

7. Question
As researchers we must be careful to do what?
- We must be careful to not engage with minors or vulnerable people unless implied consent was inferred
- We must be careful to not ask too many personal questions except when researching sensitive topics
- We must be careful to collect only that information that we require to do our analysis
- We must be careful to maintain confidentiality by not allowing the subject access to their data in the future
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Ethics and Standards in Organizations Video Lesson
Question 8 of 12

8. Question
How is harm defined in the CRIC code?
- Tangible and material harm like physical injury or financial loss
- Intangible or moral harm, such as damage to a reputation or goodwill
- Unsolicited personal targeted marketing messages
- Excessive intrusion into ones private life
- All of the above
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Why Ethics Video Lesson
Question 9 of 12

9. Question
Why is it important to advocate for the value the analytics and insights profession provides to society?
- It is so important because sharing information requires a greater degree of trust than ever before.
- It is so important because social media has created an environment that divides us into increasingly polarized groups
- It is so important because bad actors and phishing schemes have made the public lose trust in traditional media, big business and the government
- It is so important because questionable practices with the market research profession threaten the industry as a whole
- All of the above are contributing factors that have lead to the public's mistrust in institutions and demonstrate why it is so important to advocate for the value of the analytics and insights profession today
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Today’s Trends and Challenges Video Lesson
Question 10 of 12

10. Question
How does CAIP define standards?
- Codified behavior that we agree as a professional group to live by
- The guiding principles that we as a profession agree to abide by
- Standards are defined as societal constructs that we must live by as a profession
- Standards are rules and regulations set out by regulatory boards
- Professional codified behaviour as defined by the federal government
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Question 11 of 12

11. Question
Final Question: The Quebec Government recently introduced the act respecting the protection of personal information in the private sector (PPIS). The second wave of the act included which of the following policies and updated rules?
- Establish clear and simple information policies
- Conduct privacy impact analyses
- New consent rules
- New rules for dealing with minors
- New rights that allow individuals to withdraw consent or be deindexed
- New financial penalties
- All of the above
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Legislation Video Lesson
Question 12 of 12

12. Question
As a profession who must we avoid harm to?(Q5-Why Ethics)
- The public, contributors, colleagues and the industry
- Our employees/employer, our clients, our comrades
- Our employer/employees, our colleagues, our clients
- Harm to oneself and others
- Our respondents, our participants, our relationships, our own and our industry's reputation
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