Events

Past Events: Video on Demand

CAIP Professional Development: An Overview of Analytics

Analytics is a crucial and growing component of marketing insights.  Do you feel you could use an update?  Are you missing some key pieces?  This initial offering from CAIP is meant to give you a broad overview of the concepts and tools commonly used in data analytics.

Build your knowledge and confidence by attending this one-hour webinar to get an overview of the entire process, from data sourcing to cleaning and analyzing the data, to developing recommendations based on the analysis.

And, see it come to life with a case study that showcases the entire process.

Instructor Profile

	Alice Hoe, PhD., is a key player on the Data Development team at Environics Analytics, where she played a lead role in developing the NewtoCanada product. Prior to joining EA, Alice worked at several post-secondary education institutions, leveraging student data to improve student experience and
success. Alice earned her PhD in Sociology from the University of Toronto and has over 10 years of experience as a quantitative researcher. Today, she is recognized as an expert in using data analytics to inform decision-making. Regular Price: $70 Register for introductory rate of $40                     CAIPs register for free

Toastmasters Info Session

This is CAIP Canada’s recorded Toastmasters Club information session that took place on Tuesday November 22. Are you a CAIP member and want more information on Toastmasters? This session is for you!

Are you ready to join? Pay your Toastmasters Dues for the CAIP chapter: https://www.caip-paim.ca/toastmasters-member-dues/ Our first meeting is in January 2023 and your dues will cover you until April 2024!

By participating in CAIP Canada Toastmasters Club you will:

• improve your public speaking skills,
• build leadership skills,
• work on networking in a small and supportive environment,
• practice speeches and presenting in a group,
• gain a competitive advantage in the workplace,
• build self-confidence and self-awareness, and
• enjoy unlimited personal growth.

CAIP Canada is forming the CAIP Canada Toastmasters Club. The club will be a virtual club open to members from across Canada. This means no accessibility barriers and an opportunity to learn and connect with like-minded certified and insights professionals to help your build workplace skill building to advance your career.

How will it work?
We will meet virtually once a week for an hour. With enough members, we can hold weekly meetings on a staggered schedule that will accommodate busy schedules. Toastmasters International will support our club with two advisors and two mentors. We will shape the club to members’ needs and create our own club personality.

How can you be involved?
CAIP Canada is funding the Club Charter set up fees and sponsoring the first 20 inaugural CAIP members by paying 100% of the one-time initiation fees. Your obligation is to learn, have fun and be committed to a year membership (~$65/6 months dues to Toastmasters).

Need a nudge? The first 20 CAIP TM members will have their initiation fees paid by CAIP Canada! Pay your Toastmasters Dues for the CAIP chapter: https://www.caip-paim.ca/toastmasters-member-dues/.

Contact us at [email protected]. New members welcome! 

Is “networking virtually” the future or is it an oxymoron? Dare to find out in an event that only Certified Analytics and Insights Professionals* may attend from anywhere in Canada. Listen to panelists in analytics, traditional market research, UX, and supplier side discuss (debate) changes in delivering insight, changes in skills set, and changes in technology.

Conversations in the second half of the event, where attendees in breakout sessions discussed with peers on the future of marketing research, were not recorded.

Panel session was moderated by Shirley Leong, CAIP – Manager, Research Insights, Vancity

Panelists include:

• Marcie Connan, CAIP – Executive Vice President DIG Insights
• Tawnya Bryden, CAIP – Managing Director, Customer Intelligence, ATB
• Linda Di Luzio, CAIP – Director Market Insights, Bell
• Jamie Garcia, CAIP – Director, SGI Canada

How to be a Good Indigenous Research Partner

​This CRIC webinar will share best practices on partnering with Indigenous researchers, people, communities, and organizations drawing on the lived experiences of Indigenous researchers as well as Indigenous methodological and ethical frameworks and tools.  Attend this webinar to learn:

• Distinctions-Based Approach— Overview of the diversity of Indigenous peoples, communities (rural and urban), Nations and systems of governance.
• Community-Based Partnership Research (CBPR) — Overview of CBPR and the four R’s of: Respect, Relevance, Reciprocity, and Responsibility.
• Indigenous Frameworks in Action — Overview of the principles of the Two Row, Aditiwazi Nisoditadiwin, One Foot Two Canoes, OCAP, USAI, the Métis Ethical Standards for Research, and Inuit Qaujimajatuqangit (IQ).
• Advice for non-Indigenous researchers – Building meaningful partnerships with Indigenous researchers and organizations

Webinar Title: Unique Considerations for Public Sector Research

Date and Time: Tuesday, June 28, 2022; 12 pm ET

What unique considerations are there in terms of conducting research for the public sector in Canada? What makes the government a special user of research? How is program evaluation different from measuring citizen satisfaction, and does program evaluation connect with public opinion research for government? What is the research procurement process in government, and what is a “Standing Offer”? Does research for Crown Corporations differ from other public sector organizations? What specific value-added competencies can be gained from conducting research for public sector organizations? What are the principal tasks of public sector research in Canada? (Policy development? Policy assessment? Advertising recall and performance? Etc.) This set of presentations from diverse industry leaders, individuals who have worked in or served the public sector over the years, will offer insights into conducting research for the three levels of government in Canada (federal, provincial, municipal).

Topics covered will include: Public opinion research from a supplier’s perspective, program evaluation and the evolution of budgets in public sector research, how research is used by the federal government and the gold standards in doing research for the federal government, similarities and differences between public opinion research and consumer research and opportunities to grow careers in research with the federal government.

Presenters will include: Kelly Bennett, Government of Nova Scotia, Christopher Adams, PhD, CAIP, University of Manitoba, Peter MacIntosh, CAIP, Narrative Research, and Nathaniel Stone, CAIP, FCRIC, Algonquin College.

Who is it for? All those looking to learn about how doing research for governments is different, what processes are like and how it impacts policy, and careers for research professionals.

Title: Applying Artificial Intelligence, Machine Learning and Automation in Marketing Research

Date:  October 27, Wednesday, 2021; 12 PM EDT

Speakers [More to be Announced soon] Bich Tran, Vice President of Analytics, Leger; Dominique Mico Perreault, Lead Data Scientist, Leger; (Moderator and host) Arundati Dandapani, CIO of CRIC and COO of CAIP

Format: Each presenting team speaks for 15 mins and then it will be followed by a moderated discussion and then Q-A.

Topic: Opportunities and Challenges in Healthcare Research 

Date:  October 20, Wednesday, 2021 12 PM EDT

Speakers: [More To be Announced soon]; VIjay Wadhawan, Vice President, Health and Wellness, Environics Research; Neil Brown, President, McCann Health, Arundati Dandapani, CIO of CRIC and COO of CAIP

Format: Each presenter speaks on this topic for 15-20 mins and then it will be followed by a moderated discussion and Q-A.

Title: Creating Shopper Insights Innovations

Date: September 29, Wednesday, 2021

Speakers Susan Seto, Vice President, Market Strategy, Environics Research Group; [more to be announced soon]; moderator and host: Arundati Dandapani, CIO of CRIC and COO of CAIP

Research in shopper insights is reliant on many factors including which innovations succeed and which ones don’t resonate with the target markets. Is there a blueprint for innovation in shopper insights and what opportunities exist to improve their successes?

Title: The Future of Cross-Platform Audience Analytics
Tuesday, September 21, 2021; 12 PM EDT

Speakers: Judy Davey, Vice President, Media Policy and Marketing Capabilities, Association of Canadian Advertisers; Josh Cormie, Executive Vice President, Audience Measurement Service Line Lead, Ipsos Canada; Eva Tolkunow, Manager, Audience Insight, Royal Ontario Museum; 1 more to to be announced soon; (Host and Moderator) Arundati Dandapani, CIO of CRIC and COO of CAIP

Format: Each presenting team speaks for 10-15 mins and then it will be followed by a moderated discussion and then Q-A.

Title: Enhanced Customer Experience Research

Date and Time: Tuesday, 07 September, 2021, 12 PM EDT

Description: This webinar will bring in different leaders who will speak to their experience in the growing CX space and how it applies to research professionals and their clients.

Speakers: Isabelle Blanchet, Vice President, Customer Experience, Leger; Tanya Fowler, Head of Customer Experience, FCT; Andreas Noe, Partner and Head of CX, Phase 5; Ray Kong, President, Client Services, Ipsos; Diana Lucaci, Founder and CEO, True Impact; Karen Gasper, Business Development Manager, Smartmail Marketing, Canada Post; Ted Chen, Managing Director, Financial Services & Customer Experience, Maru/Matchbox; CRIC moderator and host Arundati Dandapani, CIO of CRIC and COO of CAIP

Title: Careers in Marketing Research – Opportunities in the Coming Decade

Data and Time: Tuesday, August 24, 2021; 12 PM EDT

Marketing Research, although led by North America (driven by mature markets like the US), is a vibrant global industry that is representative of very diverse and distinct segments and disciplines. Thought leaders, data insights practitioners and speakers will talk about trends, insights and opportunities in careers in the “new” marketing research:

Speakers: Kristin Luck, President, ESOMAR; Founder, Women In Research; Veronica Amorena, Vice President, Human Resources, Ipsos; Nathaniel Stone, Program Chair, Market Research and Analysis, Algonquin College; Todd Armstrong, Data Analayst, Bank of Canada, and Professor, Market Research and Analysis, Algonquin College, Emily Koenig and Joseph Rydholm, Quirk’s Media; Nicole Cadek, Nova Scotia Power;  Tawnya Bryden, ATB Financial;  Stephen Kraus, Executive Director, MRII; (Host and Moderator) Arundati Dandapani, CIO of CRIC and COO of CAIP

This webinar will look at how insights are shaping three aspects of data management for marketing researchers – knowledge management, data quality and data diversity to improve decision-making.

Register Now
Recorded May 20, 2021 – Available on Demand

Thursday, May 20, 2021 is Global Accessibility Awareness Day (GAAD) and, to celebrate, we are hosting a webinar to highlight how our industry can and should design research to be inclusive of people with disabilities. The webinar wil feature two experts on designing inclusive research: Lauren Isaacson of Curio Research and Margaret Brigley, CAIP of Narrative Research

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

Register Now

Recorded May 5, 2021 – Available on Demand

Register for this webinar to learn about the essential role that public opinion research has played and continues to play in addressing the many challenges created by the COVID-19 pandemic. The panel will examine challenges such as compliance with recommended public health measures, the impact of the pandemic on mental health and overcoming vaccine hesistancy. The panelists will also answer important question including:

• What did the pandemic teach us about the strengths and weaknesses of our society?
• What did we find that was truly astonishing or surprising?
• What will the post pandemic Canada look like?
• How will public opinion research continue to play an essential role?

This webinar is part of the International Market Research Day (IMRD) 2021 campaign supported by ESOMAR. Although the world is shaken by the global pandemic, the market research, insights, and data analysis community is committed to play its part in building a better future through insights.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

Research Got Talent – Information Session

Recorded April 30, 2021 – Available on Demand

Are you a young researcher wanting to make a difference in the world?

Don’t miss your chance to enter the Research Got Talent Competition in Canada!

Register for the information session or visit Research Got Talent 2021 for additional details and to enter.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

Recorded March 26 – Available on Demand

Register for this webinar to learn how semiotics and neuroscience can both help you develop a deeper understanding of your customers by gaining insights into how they emotionally engage with your brands. Innovation in Qualitative Research will feature two presentations: The Power of Semiotic Analysis presented by Sarah Johnson and From Emotion Data to a Great Customer Experience presented by Diana Lucaci

Recorded February 26, 2021 – Available on Demand

How do you anticipate customer needs before they happen? How do you ensure insights get integrated into strategies across the organization in a work from home environment? This webinar will feature two presentations led by client-side insights leaders who will answer these questions and more.

Kristina Cigic, CAIP and Jhumur Choudhury, CAIP of ATB Financial will share how they are Creating a Customer Empathy Framework that allows ATB Financial to anticipate customer needs before they happen.

Oualid Benchama of Coca Cola and Nadia Antropova of Dig Insights will present on how Coca Cola is Socializing Insights in a WFH world