H*Factor 2024 On June 5-6, 2024, Canada's only conference dedicated to market research, analytics and insights took place. The H*Factor conference went Beyond Data and delved into the Human Edge in AI-Driven Research. With over 200 attendees, this rare in-person opportunity allowed Insights and Analytics professionals to engage with fellow colleagues, build new connections, […]
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Registration deadline for: April session is in February and for October session is in August. Click on any of the links below to continue: […]
Whether you’ve been downsized, laid off, or simply can’t find the right fit, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern, to the dreaded call from HR, and the weeks (or months) of […]
Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest […]