Innovations in Qualitative Research

Friday, March 26 from 12pm-1pm EDT

Register for this webinar to learn how semiotics and neuroscience can both help you develop a deeper understanding of your customers by gaining insights into how they emotionally engage with your brands. Innovation in Qualitative Research will feature two presentations: The Power of Semiotic Analysis presented by Sarah Johnson and From Emotion Data to a Great Customer Experience presented by Diana Lucaci

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Client Perspectives

Friday, February 26 from 12pm-1pm EST

How do you anticipate customer needs before they happen? How do you ensure insights get integrated into strategies across the organization in a work from home environment? This webinar will feature two presentations led by client-side insights leaders who will answer these questions and more.

Kristina Cigic, CAIP and Jhumur Choudhury, CAIP of ATB Financial will share how they are Creating a Customer Empathy Framework that allows ATB Financial to anticipate customer needs before they happen.

Oualid Benchama of Coca Cola and Nadia Antropova of Dig Insights will present on how Coca Cola is Socializing Insights in a WFH world

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