What Does It All Mean? Storytelling for Insights Professionals
June 18 @ 12:00 pm - 1:00 pm
Free
In this webinar we will discuss:
“What Does It All Mean” introduces attendees to the fundamentals of storytelling as they apply to market research. The talk focuses on the importance of having a Unifying Idea and a structure that supports that idea, using real world-examples to illustrate these concepts.
Take aways
1. Attendees will gain a better understanding of what a story is, and what it is not.
2. Attendees will be introduced to conceptual tools that will enable them to approach any storytelling assignment
Featuring
David Intrator
Chief Meaning Officer
RTi Research
David Intrator comes from the world of advertising and communications, with decades of experience crafting effective stories for brands the world over. He is a Harvard graduate currently living in New York, and along with being a storytelling practitioner and educator, is also an accomplished musician and composer.