Navigating the Career Ladder

Three leaders, CAIPs on the client and agency side, share their paths to success

Enhance your professional journey by joining us for an enlightening panel discussion featuring three distinguished leaders: Linda Di Luzio, CAIP, FCRIC Director of Market Insights at Bell; Carla Flamer, CAIP, Chief Client Officer, Ipsos Canada; and Christine Farrugia, industry veteran who has successfully transitioned to career coaching. Now prominent leaders with influence in their organization, they will share what worked for them to gain influence and excel in the workplace.

Following the insights shared by our esteemed panelists, you will have the opportunity to engage in a vibrant conversation with your peers, providing an excellent platform to exchange perspectives and deepen your understanding of the discussed topics.

In the second segment of the event, attendees will be divided into smaller groups for more focused and interactive discussions in breakout rooms. This format not only encourages a more personalized engagement but also fosters meaningful connections and the sharing of diverse viewpoints.

Don’t miss this unique opportunity to learn from the best, network with like-minded professionals, and take the next step towards advancing your career.

Linda Di Luzio, CAIP, FCRIC
Director, Market Insights, Bell

Linda has been working in the marketing research industry for over 20 years. Based in Montréal, Linda Di Luzio is currently the Director of Market Insights at Bell, Canada’s largest communications company. Since joining Bell in 2005, Linda has held various roles within the organization and, in 2013 took on the responsibility of leading a brilliant group of researchers and analysts. In this capacity, she is beyond proud of all the insightful contributions put forward by her team members for the betterment of the company, its customers and Canadians alike, most especially as it pertains to Bell’s commitment to mental health (Bell Let’s Talk) and creating positive outcomes for society, communities and employees (Bell for Better).

Prior to joining Bell, Linda held leadership roles at Vodafone New Zealand and Environics Research Group (now Illumina Research Partners). An academic at heart, she also teaches Marketing Research at McGill University since 2013. Teaching University students keeps her up to date with the latest industry trends as she is shaping the minds of future marketers and business leaders. Linda holds a doctorate in Sociology from The University of Calgary and a law degree from l’Université de Montréal.

Linda has served on various boards of the marketing research and insights industry in Canada such as the former MRIA (both the National and Quebec chapters) as well as the Insights Association, and is also involved with outfits that are aligned with her values and convictions, including women and their fight against cancer.

She is fluent in English and French and can hold a conversation in Italian and Spanish. She is a voracious reader, a theatre enthusiast and a self-proclaimed travel junkie. Having lived in three Canadians provinces (Québec, Ontario, Alberta), including a stint in New Zealand, Linda calls home wherever her beloved husband Bruno and daughter Catherine are, as they make every day a whole lot brighter.

Carla Flamer, CAIP
Chief Client Officer, Ipsos Canada

Carla began her research and marketing career with Procter & Gamble Inc, working in most of the company’s product areas over a six-year period. Following her tenure at P&G, Carla was Vice President and co-owner of Marketing Initiatives, where she provided market research and market consulting to a variety of clients. Carla made the move to a company that Ipsos acquired 25 years ago, and has held both local and global responsibilities. 

For over a decade, Carla led the research business unit that offers insights and advisory work related to Marketing and to Innovation: business strategy, branding, brand equity, segmentation and shopper research.

Four years ago, Carla took on the role of Chief Client Officer, responsible for client relationships, building client knowledge across Ipsos’ specialized research teams, business development and client-facing marketing for Ipsos in Canada.

She has been involved in career development initiatives, including the launch of the North American Mentoring for women program at Ipsos, supporting the mentoring pilot for the International Women’s Federation Canada (IWFC), being a mentor herself, and meeting with many people about their career options and considerations.

Carla’s academic background includes an MBA from the Schulich School of Business, and a BSc in Psychology/Anthropology from the University of Toronto.

Christine Farrugia
Leadership and Career Coach

Christine is a passionate leadership coach and esteemed executive. She has 20 years of real world experience leading teams of up to 300 people at major Canadian companies including Wealthsimple, Loblaw Companies Limited and KPMG. At both Loblaw and Wealthsimple she successfully built customer insights teams focused on taking a more customer-centric approach to strategic decision making and shifting the culture of the organization to put the customer at the centre. She knows first hand the challenges and opportunities associated with building a career as an insights leader. Christine has an MBA from Stanford University’s Graduate School of Business and is a Certified Khan Method Coach.

Leveraging peak performance coaching, Christine now helps leaders, and their teams, maximize their impact and influence in their organizations and build a career that makes them a excited to get out of bed every morning.

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