In this course, you will moderate a real focus group. The course is hands-on, with generous opportunities to practice moderating skills, as well as prepare you in a theoretical and in a real-life context.
If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course, delivered in-person over 2 days, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions, gaining the skills to confidently run in-group exercises, and understanding how to manage basic group dynamics.
The last part of the course will have you designing the guide for and moderating a real focus group, putting your new skills into practice. Come prepared to engage, have fun and learn all about the essentials of in-person moderation!
It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I’ve learned and had a chance to practice.
I think how immersive the course was is a real selling feature…being able to learn tools and then immediately apply and refine them is a really valuable and impactful experience.
I feel really great! Deborah and Bronwen are great educators. I felt very mentored and safe…I really enjoyed that we got to practice with real life participants. That was beyond what I expected.
If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you!
The course:
What you will take away:
Come prepared to engage, have fun and learn all about the essentials of in-person moderation!
We will primarily focus our learning and practice on:
At the conclusion of this Moderating Essentials Course, participants will have:
This course would be well-suited for those with education in market research or at least 1 year experience working in the market research field who are also aspiring moderators (or relatively new moderators) looking to acquire a skillset for moderating in person focus groups qualitative discussions. Participants will ideally have at least observed focus groups in the past.
Deborah Klotz has over 15 years experience as an accomplished qualitative research consultant. Her curiosity drives her to explore people’s motivations and behaviours, to understand client businesses and to dig for deep insights.
Deborah has experience managing a qualitative practice for two full-service research firms and working with a broad range of clients in industries including (but not limited to) Travel & Tourism, Fast-moving Consumer Goods, Financial Services, Professional Services, Technology, Education, Media and Crown Corporations/Government Agencies. |
Bronwen Ward believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to understand underlying motivations that drive human decision making and behaviour. She is an expert at forging connections, allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions.
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Deborah and Bronwen are both passionate about sharing their learning and expertise with others. They both currently work at Upwords, a boutique, qual-focused research consultancy, where they help brands make human connections.
Delivery: In-person across 2 full day sessions (please arrive by 8:45am on each day).
Size of class: Maximum 6 participants
Rates: | $2800 plus HST for CAIPs and CRIC corporate members $3000 plus HST for non-members |