On June 5-6, 2024, Canada’s only conference dedicated to market research, analytics and insights took place. The H*Factor conference went Beyond Data and delved into the Human Edge in AI-Driven Research. With over 200 attendees, this rare in-person opportunity allowed Insights and Analytics professionals to engage with fellow colleagues, build new connections, grow within their community while learning about emerging technologies and the future of AI in the market research and analytics community.