Copy of CAIP Ethics Overview

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Question 1 of 6

1. Question
Question 1. How does CAIP define standards?
- Codified behavior that we agree as a professional group to live by
- The guiding principles that I individually live by
- Standards that have been outlined by my employer
- Standards are rules and regulations set out by my provincial government
- Standards are rules ang regulations set out by my federal government
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Question 2 of 6

2. Question
Why are ethics so important to the analytics and insights industry?
- Our success as an industry is built on trust. If we cannot get our respondents to trust us, then we would not be able to operate
- It is inherently necessary to build trust among our team members so we can function as an ethical company
- Ethics are important because we are guiding our clients campaigns and decision making they need to see how we define their return on investment
- Our clients are trusting us to provide them with valuable information so they can relay the information to their superiors to show the investments they have chosen are valuable.
- It is important that we are interpreting the information in an ethical manner since it is subjective to ones own viewpoint on ethics.
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Question 3 of 6

3. Question
What 3 key values is our profession built upon?
- Honesty, objectivity and avoiding harm
- Honesty, reliability and trustworthyness
- Do no harm, act professionally, and be honest
- Trustworthiness, truthfulness, and avoiding harm
- Accuracy, honesty and reliabilty
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Question 4 of 6

4. Question
How is harm defined in the CRIC code?
- Tangible and material harm like physical injury or financial loss
- Intangible or moral harm, such as damage to a reputation or goodwill
- Unsolicited personal targeted marketing messages
- Excessive intrusion into ones private life
- All of the above
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Question 5 of 6

5. Question
As a profession who must we avoid harm to?
- Our respondents, our participants, our relationships, our own and our industry's reputation
- Our employees, our clients, our families
- Our employer, our colleagues, our clients and friends
- Harm to oneself, harm to one's neighbor, harm to individuals around us
- Harm to our superiors, harm to our subordinates, harm to our clients, harm to our colleagues
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Question 6 of 6

6. Question
Why is it important to advocate for the value the analytics and insights profession provides to society? And to differentiate the marketing, research and analytics in the legislation? (12:54)
- Answer A
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