Not a CAIP? A fee applies; please register on the non-member form.

Analytics is a crucial and growing component of marketing insights.  Do you feel you could use an update?  Are you missing some key pieces?  This initial offering from CAIP is meant to give you a broad overview of the concepts and tools commonly used in data analytics.

Build your knowledge and confidence by attending this one-hour webinar to get an overview of the entire process, from data sourcing to cleaning and analyzing the data, to developing recommendations based on the analysis.

And, see it come to life with a case study that showcases the entire process.

Instructor Profile

Alice Hoe, PhD., is a key player on the Data Development team at Environics Analytics, where she played a lead role in developing the NewtoCanada product. Prior to joining EA, Alice worked at several post-secondary education institutions, leveraging student data to improve student experience and success. Alice earned her PhD in Sociology from the University of Toronto and has over 10 years of experience as a quantitative researcher. Today, she is recognized as an expert in using data analytics to inform decision-making.