Dear CAIPs and Friends,
As we approach the end of 2024, it’s time to reflect on the amazing progress we’ve made together and look ahead to the exciting opportunities that lie ahead. This year has been focused on delivering value to our CAIP Canada members through growth and meaningful engagement. Here’s a recap of what we’ve achieved:
2024 Year in Review
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Two successful certification exams: Congratulations and welcome to the 20 new CAIPs joining colleagues in achieving our professional designation! More on our new members coming soon.
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Discussion Club: CAIPs and CAIP hopefuls attended the monthly Discussion Clubs starting in September, coming together to share insights, experiences, and industry knowledge. These sessions proved to be a great opportunity for members to connect and learn from one another.
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Panel Discussion: ‘Navigating the Career Ladder’: In November, CAIPs joined an insightful panel discussion where seasoned professionals shared valuable career advice and strategies for growth in the market research industry.
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ToastMasters International (Super CAIPs): CAIPs took advantage of the opportunity to join Toastmasters, with CAIP Canada sponsoring the new member fees for 10 participants, and 10 more in 2025. Super CAIPs allow members to develop their communication and leadership skills. We will continue not only covering ToastMaster’s new member fee, but also the ‘try for free’ offer for new CAIPS joining ToastMasters in the new year.
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Moderator Essentials: For the second year running CAIP Canada successfully held in-person training for new moderators at the only course in Canada where students moderate a live focus group.
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Pre-Conference Workshops: CAIP Canada conducted two successful live workshops prior to H*Factor 2024 Conference, providing practical and timely AI education in market research.
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Member Survey: Thank you to all CAIPs who participated in CAIP Canada’s membership survey this year. The CAIP Canada Board is working hard to improve our services and make them more relevant to you. From the Discussion Club to what’s coming in 2025…
What’s Coming in 2025
CAIP Canada will continue our 2024 successful events and introduce new ones:
Ethics Course: As part of your certification dues, all CAIPs must complete and pass a one-hour online course on Ethics and Standards in Canada. This course will be offered in both English and French and will be accessible to the public. Watch for our launch announcement.
Local Networking: Are you in Calgary on January 15, 2025? Join CAIP Canada, ESOMAR, and CRIC at the Establishment Brewery for an insightful presentation on navigating today’s research and business planning challenges, followed by networking with colleagues. In the Atlantic in April? Watch for announcements of our networking event in Halifax. To see and register for all of our events, see the CAIP Canada Learning+ menu, where events are posted when they become available. Contact your local CAIP Board Member in Halifax, Montreal, Vancouver, Toronto or other areas if you’d like to help organize a local networking event.
Mentorship Program: In 2025, we’re excited to launch a new mentorship program that offers the opportunity to both mentor and be mentored. As a mentor, you can share your knowledge, guide aspiring market research and insights professionals, expand your network, and enhance your leadership skills. Being a mentee provides the unique opportunity to learn from experienced professionals, receive valuable guidance, and build your network. Look for the official announcement and full program details in early 2025 and consider getting involved to make a meaningful impact on the next generation of market researchers.
New Membership Pathways: CAIP Canada is expanding networking opportunities and inclusivity. We are introducing two new pathways: CAIP Candidate, for those not yet ready to take the exam but who wish to participate in member-specific opportunities, and Experienced Practitioner, for those with at least 20 years of industry experience in senior positions. These pathways will be available in the first quarter of the new year and align with our existing criteria that achieving the CAIP designation continues to denote a high standard of quality among its holders.
We’re excited for the continued growth and success of our community in 2024. Thank you for your ongoing involvement with CAIP Canada, and we look forward to what we can achieve together in the new year!
We’re preparing membership invoices for 2025 coming to you in December. But you don’t have to wait; you can login to make payment for outstanding CAIP certification dues for both 2024 and 2025.
We’re excited for the continued growth and success of our community in 2024. Thank you for your ongoing involvement with CAIP Canada, and we look forward to what we can achieve together in the new year!
Please join us in thanking CAIP Canada’s generous sponsors
The existence of the CAIP designation depends on support, such as from:
- you, the membership
- volunteers
- industry partners like CRIC
Special acknowledgement also needs to go to the following Platinum and Gold Sponsors who gave generously in 2024 solely on the belief of our profession:
Platinum Sponsors
Gold Sponsors
