MICHELLE SEXMITH

Senior Vice President and Practice Lead

Environics Analytics

Toronto, Ontario

Michele has over 30 years of experience in data and customer analytics.  She has been at Environics Analytics for 14 years, was a professor at Georgian College’s Research Analyst Program for several years, and worked at Compusearch and Polk Canada previously.  Having worked with several industry sectors, she is continuously intrigued by how data speaks with unexpected findings that lead to deeper insights, to provide clear direction for strategic and tactics.  CAIP will continue the work started decades ago by PMRS to make certain analytics professionals have the impact needed to drive the right results for business, government, and non-profits in a constantly changing environment.  When Michele is not working, you are likely to find her downhill skiing or teaching students the joys of skiing as a lifelong sport.